The perfect combination of form meets function, this accessories company is all about making life easier when it comes to the items we carry with us. Co-founder & CEO Andy Fallshaw, started the company in the early 2000’s when the skinny jean trend rose in popularity and oversized, clumsy wallets were not able to fit comfortably in pockets or offered practical solutions to carrying lifes necessities.
Enter Carryology, a online community site built to help Bellroy connect with like-minded people to discuss better and more efficient ways to make wallets, bags, luggage etc better. By creating this forum Bellroy was able to retrieve a wealth of information about the accessories market and develop a brand that gave people what they were looking for – quality, simplicity & functionality.
While on the Arcteryx panel Andy shared his insights into how Bellroy creates a productive and inspiring work culture that fosters amazing design. He said that it was all about aligning brand vision with employees trajectories, ensuring that the paths of the business and it’s team marry up. Just like their wallets, for Bellroy it’s all about finding the right fit.