The finance industry also has something to gain from a common language to describe sustainable homes. There is a clear positive correlation between environmentally sustainability features and the value of a home.
But these factors are not yet embedded in the considerations of Australia’s finance industry. Banks need the tools to value sustainable homes and real estate agents need the language to market them successfully.
Then there’s our lifestyles. We need to demonstrate the lived experience of sustainable homes. Traditional marketing for sustainable homes has often focused on highly technical or economic information.
But consumers are more drawn to human stories like those told on TV shows, like The Block, and stories shared on social media.